Directors
Co-founder and Rino Films director. Music lover, and new narratives explorer. Always seeking stories that have a positive impact within their context. He has dedicated himself to mentoring new talents to continue encouraging through idea sharing. He is a director who blends rhythm with passion in every project and strives to find authenticity.
For over a decade, he has been telling stories through advertising campaigns across different corners of Latin America. He is driven by characters, silences, and gestures. He enjoys working with actors and crafting pieces that connect with what is human, intimate, and powerful.
He also loves diving into music videos, experimenting with video art, and occasionally making music. Some of the pieces he has directed have been recognized at festivals such as El Ojo de Iberoamérica, Cannes, Cíclope Latino, and the Effie Awards.
Cali-based duo that complements each other; While one is in constant search of image, texture, color, culture, and customs, the other is dedicated to building interesting narratives. They are constantly seeking what to tell and how to tell it, intertwining fresh and alternative stories with vibrant settings. Their originality and connection to their context lead them to explore even more narratives and, making them the ideal combination for creating great stories.
Juan Gordon es un director, guionista y director de fotografía colombiano, criado en Costa Rica, cuyo trabajo combina la cultura callejera con una narración poética y personal. Gordon se inspira en el hip hop, el skateboarding y los ritmos de la vida cotidiana. Además de su trabajo cinematográfico, también crea piezas publicitarias con un estilo auténtico y visualmente poderoso. Ha escrito, dirigido y filmado películas como Street Frames (2025), Manglar (2021), La Cifra (2020) y Anthropos (2015), todas ellas exhibidas en festivales, televisión, salas de cine internacionales y plataformas digitales. Juan se mueve con fluidez entre la ficción, el documental y la publicidad, siempre en busca de la verdad y la profundidad cinematográfica.
With nearly 15 years of experience in commercial filmmaking and a portfolio that speaks for itself, Mateo is a true specialist in advertising campaigns. His work is sharp, elegant, and full of energy, with a visual style that elevates every brand he collaborates with. But what truly sets him apart is his versatility.
Whether he's working with children, animals, food, cars, or pieces with subtle humor, Mateo brings sensitivity, precision, and a calm leadership that makes even the most complex shoots run smoothly. He builds each piece with a strong visual and aesthetic rhythm, always tailored to the unique needs of every project.
He has worked across Colombia, Ecuador, Guatemala, Costa Rica, the United States, and Mexico. No matter the market or the brief, Mateo will make it look incredible. He is a director with a sharp eye, powerful visuals, and emotionally resonant storytelling that connects.
He began his career as a director in the colorful world of television and the subjective realism of documentaries. From there, curiosity and the exploration of new narratives emerged, blending references and trends from cinema, digital media, advertising, music, art, and culture, always leaving a cutting-edge mark in his work.
Meet Jérôme Lehoucq and Sergio De Ávila, this directing duo have a talent for creating surreal and visually stunning worlds. These storytellers and restless creatives are pop culture geeks who find emotion in every tale they tell. With a huge background in the Music Industry and commercials, their true passion is storytelling.
For them, each project is a universe of its own, a unique experience that needs to be pushed to its limits. Their work is united by a sense of wonder and playfulness, challenging audiences to see the world as they see it.
Augusto Castillo is a Colombian director and writer. He has created an array of film projects from Documentaries, music videos and branded content to narrative shorts as well as commercials. With a background in documentary and non fiction films, his work blend naturalism with emotive brand of storytelling, fashion aesthetic and intriguing narratives. Augusto describes his own work as "a combination of naturalism, strong visuals and performance videos incorporating narratives that keep the viewers on their toes”. While Augusto continues to craft wildly, cutting-edge music videos and documentaries, he also lends his creativity and one-of-a-kind eye to the commercial world.
Salomon Simhon, born into the vibrant artistic world of Bogotá, Colombia, carries a fascinating legacy: he is the son of renowned art dealer Eleonora Perea and acclaimed illusionist and magician José Simhon. In 2023, Salomon directed the global campaign for Air Jordan and J Balvin’sn early age.
Salomon’s first foray into filmmaking came during his high school years, when he created his debut short film Who Am I, starring members of his own family. After a brief stint studying Philosophy at Universidad de Los Andes in 2002, Salomon’s passion for cinema took over, leading him to drop out and enroll in the Black Maria Film School. There, he directed two more short films: Faith and Sinfónica.
Eager to expand his horizons, Salomon moved to Sydney, Australia, in 2004. While studying at the Academy of Photogenic Arts Film School, he created Smile, a dramatic short film that was nominated at the prestigious L.A. Short Film Festival, held at the legendary Egyptian Theatre.
Salomon returned to Bogotá in 2006, where he enriched his portfolio with music videos and commercials for major brands like Toyota, Pepsi, Axe, Renault, and Unilever. His unique vision and storytelling style quickly gained recognition and awards.
In 2011, a new adventure took him to Beijing, China, where he directed commercials for Ennova. A year later, he expanded his international experience even further, working on major campaigns in Mexico City.
Despite his global trajectory, his bond with home remained strong. Salomon returned to Bogotá to open the city’s first independent cinema, *Cine Tonalá*, a vibrant cultural hub where film and art intersect. Around the same time, he was hired by Dynamo Productions to direct the feature film Detective Marañón.
This opportunity led to collaborations with top-tier artists such as Nicky Jam, J Balvin, Shaggy, Karol G, Sech, and Chocquibtown. Salomon’s aesthetic brilliance and storytelling talent earned him the Best Music Video Award at the Shock Awards for two consecutive years.
In 2020, he made his television debut directing three episodes of the series MALAYERBA for the platforms Pantaya and Starz, showcasing his versatility and continuing his evolution as a distinguished filmmaker. He is currently working on three feature films: La Cuadra, Lourdes, and Vegetal.
In 2023, Salomon directed the global campaign for Air Jordan and J Balvin’s new collection, as well as the 10-year anniversary of League of Legends for Riot Games.
Sole Olarte es directora audiovisual con una mirada muy personal. Viene de la actuación y el periodismo, pero desde joven encontró en la dirección su gran pasión. Comenzó con videoclips, pero fue la moda —especialmente la alta costura— la que marcó su estilo visual. Sus fashion films han recorrido festivales internacionales y siempre se destacan por su sensibilidad y frescura.
Le interesa especialmente el trabajo con actores, buscando siempre performances honestas y humanas. Tiene una mirada versátil que se mueve entre la publicidad, la ficción, el documental y el videoclip. Su trabajo está atravesado por la inclusión, la conciencia social y un amor profundo por el arte.
His creative energy and unique approach to narrative challenges make him the perfect choice for crafting fresh, emotionally resonant stories—whether in advertising, film, or branded content. His exceptional eye for fashion has led him to direct campaigns for some of the world’s most iconic brands. Combined with his solid background in advertising, this gives him the ideal blend for brands seeking a new narrative language.
Throughout his career, he has received nominations and awards at some of the industry's most prestigious festivals. He was shortlisted at Cannes Lions in 2014 and 2017 for his piece for the Cartagena Music Festival, a finalist at El Ojo de Iberoamérica in 2016, and won Gold in the Best Digital Piece category at the El Dorado Festival 2016 with his campaign for Coca-Cola, Selfie Bottle.
His work in the fashion world has spanned both television and advertising. He began by directing television specials for Colombia’s top fashion fairs such as Colombiamoda, Cali Exposhow, and Ixel Moda in Cartagena de Indias. He then went on to direct fashion-focused TV shows and, ultimately, specialized fashion and lifestyle ad campaigns in 2015 and 2016.
Some of these campaigns have been internationally recognized. His piece No Hay Etiquetas, Solo Jeans for Falabella was selected as one of the best advertising pieces worldwide by platforms such as Source Creative and AdLatina in 2016.